Past events

Past events

Overview of past trainings & events

12-14 January 2017
Event Design Certificate Program, SDSU, San Diego CA
Level 1-2-3 | English
1 February 2017
MPI Toronto Event Design Level 1 Training, Bram & Bluma Appel Salon at Toronto Reference Library, Toronto, Canada
Level 1 | English
13 February 2017
NYPCMA Education Day 2017,  Jakob Javits Convention Centre, New York, NY, USA
Keynote | Intro | English
1 March 2017
MPI Montreal & Quebec, Event Design Intro Session, Montreal  Canada
Intro | English
5-7 March 2017
#EventCanvas Level 1 Training at MPI #EMEC17 European Meetings & Events Conference, Granada, Spain
Level 1 | English
28 March 2017
#EventCanvas Intro session MIS Meeting & Incentive Summit, Madrid, Spain
Keynote | Intro| Spanish
6 April 2017
MPI Montreal & Quebec, Event Design Level 1 Session, Montreal  Canada
Level 1| English
27-28 April 2017
#EventCanvas Level 1 & 2 Training, Treston International College, Manila, Philippines
Level 1-2 | English
9 May 2017
MPI Calgary, Event Design Intro Session, Calgary, Canada
Intro| English
11 May 2017
MPI Edmonton, Event Design Level 1 Session, Edmonton, Canada
Level 1| English
15-17 May 2017
Event Design Doing @ IMEX, Frankfurt Germany
Level 1 | English / German
18 May 2017
MPI British Columbia Chapter, Event Design Intro Session, Vancouver, Canada
Intro| English
22 Jun 2017
MPI World Education Congress 2017, Design Thinking into Design Doing, Event Design Intro Session, MGM Grand, Las Vegas, NV, USA
Intro | English
11-12 Jul, 2017
#EventCanvas Level 1 & 2 Training, Kuala Lumpur, Malaysia
Level 1 & 2 | English
18-19 Jul 2017
#EventCanvas Level 1 & 2 Training, Treston International College, Manila, Philippines
Level 1-2 | English
19-21 Aug 2017
Event Design Certificate Program, Ryerson University, Toronto, Canada
Level 1-2-3 | English
31 Aug – 2 Sep 2017
Event Design Certificate Program Europe, University of Amsterdam, The Netherlands
Level 1-2-3 | English
28 Sep – 2 Oct 2017
Immersive #EventCanvas Experience, College of Extraordinary Experiences
Extraordinary Levels
9-10 Oct 2017
Event Design Doing @ IMEX America, Las Vegas, NV, USA
Level 1 | English
  • Event Design Certificate Program (www.certificateineventdesign.com ) (Level 3) at San Diego State University Jul 2015  / Jan 2016 / Jan 2017
  • Event Design Certificate Program (www.certificateineventdesign.com ) (Level 3) at University of Amsterdam Aug 2016
  • UK Book launch EVENT DESIGN handbook, The Dorchester, London, UK – December 2016
  • Switzerland Book launch EVENT DESIGN handbook, Cornell Hotel Society Annual Meeting, Der Teufelhof, Basel, Switzerland – see photos
  • #EventCanvas Training,in collaboration with XPLANE, Portland, OR, USA – Sep 2016 – see photos
  • #EventCanvas Training, Thought Leader Summit, Las Vegas, NV, USA, Sep 2016 – see photos
  • #EventCanvas MPI Webinar, Online – MPI – see session recording 
  • #EventCanvas Training, London, UK, March 2016
  • Associations World Congress, Berlin, Germany – April 2016
  • Event 2016, Utrecht, The Netherlands – March 2016
  • Eventex 2016, Sofia, Bulgaria – March 2016
  • PCMA Convening Leaders, Vancouver, Canada – January 2016 – see session recording
  • Manila, Philipines – Level 1 & 2 Workshop Series – November 2014 / September 2015 / July 2016
  • San Diego State University – Level 1 Workshop for Alumni – 8 October 2014
  • Kapellerput, Heeze – Level 1 Workshop – 3 October 2014
  • Event14, Utrecht – 1,5 hour Workshop with 150 event professionals – April 2014
  • European Meetings & Events Conference MPI – Krakow Poland Feb 2015
  • MPI EMEC, Istanbul Turkey – Flashpoint General Session – February 2014
  • EMG Incubator, Amsterdam – Meeting owner incubator session – January 2014

For the latest overview of workshops see the overview here: http://www.eventmodelgeneration.com/upcoming-events/

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2 day workshop, Manila, PH – September 2015 40 Manila based senior event professionals emerged themselves in an extensive two day training session on #EventCanvas. After an introduction on the first day they were equipped with a big canvasses on the wall and and facilitators Roel Frissen, Ruud Janssen and Dennis Luijer led them through the process of designing with the EventCanvas. Different real life case studies were taken by the group to build confidence using the canvas and the thinking behind it. The events designed by project groups based on a case study were visualised on the spot by visualisers. Watch a testimonial here.

Event Design Certificate, San Diego, CA – August 2015 In collaboration with San Diego State University and Meetings Professional International, announced today the completion of the first Global Event Design Certificate program.
The course took place in mid-August with follow-on programs occurring twice annually to help those in the industry increase the measurable value of high stakes events.
“The feedback was tremendous,” said Roel Frissen, CMM, co-founder of Event Model Generation and one of the three facilitators of the program alongside co-founder Ruud Janssen, CMM, DES and Story engagement engineer Dennis Luijer. The program is highly interactive and is geared toward aligning all aspects of an event’s design with desired behavior change of each stakeholder. The workshop equips team leaders with the skills to consciously design an event, create prototypes and deliver strategic options and motivations to their business owners in relation to the customer journey and the instructional design of the event.  Watch a short impression here.

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2 day workshop MCI, Berlin, GE – March 2015 15 senior event professionals at MCI’s office in Berlin emerged themselves in an extensive two day training session on #EventCanvas. To kick off the team decided to spend the afternoon before the workshop on translating the #EventCanvas and the Empathy Map in German. After an introduction on the first day they were equipped with a big canvasses on the wall and and facilitators Ruud Janssen and Roel Frissen led them through the process of designing with the EventCanvas. Different real life case studies were taken by the group to build confidence using the canvas and the thinking behind it.After learning how to use the EventCanvas methodology, the group focussed on how to change the discussion with their clients applying what they learnt. Watch an impression here.

Intro session, Helsinki, FI – May 2015 Around 60 event professionals turned up at the workshop jointly organised by Haaga Helia University of Applied Sciences and MPI Finland, got to work with the event model canvas. After an introduction with a case study they were equipped with a big canvas on the wall and and facilitator Ruud Janssen led them through the process of designing with the Event Model Canvas. Participants were asked to come up with an event everybody knew and that event was documented from one perspective in 45 minutes. Watch a short impression here.

Guest Lecture and workshops, Stenden University NL – 4 times per year 2015 75 students per semester follow a 12 week, 2 module program on Event Management. Semester kick off is a guest lecture on #EventCanvas and in module 2 students use the EventCanvas to design and present their real life event. Roel Frissen teaches at his Alma Mater the process and canvas methodology he created. One observation watching students learn and work is the way they consume the thinking, the process and the visualisation. Other than seasoned professionals students apply the canvas very easy and use it to design and present to their clients. Photo gallery

Flash point and Masterclass at MPI WEC, Minneapolis, MN – August 2014The annual conference of the World’s largest association for Meeting and Event Professionals, WEC, staged Flashpoint Idea Assembly. A session format where speakers tell their story in 15 minutes and the audience can then choose for a deep dive later that day. The why, the how and the what of Event Model Generation and the Canvas were explained. Recording of Flashpoint session

Workshop at #EIBTM14, Barcelona, SP – November 2014 Around 80 event professionals turned up at the workshop programmed alongside the leading European Incentive and Business Travel Market (EIBTM) trade show got to work with the event model canvas. After an introduction and a perspective of a client with a case study they were equipped with a big canvas on the wall and and facilitators Ruud Janssen and Roel Frissen led them through the process of designing with the Event Model Canvas. Participants were asked to come up with an event everybody knew and that event was documented from one perspective in 45 minutes. Watch the full video here

ACHMEA HQ In-Company Workshop, Zeist, The Netherlands – February 2015 The largest insurer in The Netherlands, Achmea, operating under multiple divisions and brands organises many internal and external events. To make events more effective, move the conversation about events to strategic level and to enable communication and event professionals to design strategically Achmea invited the team of #EventCanvas to help them implement a new methodology. Storify 

Masterclass at Nyenrode Business University, Breukelen, NL – July 2014The first Event Model Generation Masterclass was held at one of the most renown Business Universities in Europe, Nyenrode Business University. Twenty enthusiast event professionals, event owners, intermediates and event planners gathered to learn how they could aplly the canvas in their daily practices. The creators of the canvas explained the canvas, the underlying process and the corresponding models. An intense case study;  design of an event which had to be completed by the group.  Video summary

Key note lecture at European Meetings and Events Conference 2014, Istanbul, TK – February 2014 At MPI’s European  Meetings and Events Conference 2014 in Istanbul, the concept of Event Model Generation was first explained to the public. Only a week before on 14 February 2014 the EMG canvas was presented to the public. As part of the conference theme ‘Transformation is not an observation, it is a conscious choice’, the connection between the this edition and the last edition was highlighted as the innovative thinking was ignited a year before. Video recording

List of past events 

  • Manilla, Philipines – Workshop – November 2014
  • San Diego State University – Workshop for Alumni – 8 October 2014
  • Kapellerput, Heeze – Full day Workshop – 3 October 2014
  • Event14, Utrecht – 1,5 hour Workshop with 150 event professionals – April 2014
  • MPI EMEC, Istanbul Turkey – Flashpoint General Session – February 2014
  • EMG Incubator, Amsterdam – Meeting owner incubator session – January 2014

Is your region not in this list? Do you want to organise an incompany workshop or an open training yourself? Find more info here.

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