Event Design Certificate Young Professionals Program (EDC YP)
What is #EventCanvas?
The #EventCanvas is a strategic management template for developing new or documenting existing events and conference models.
It’s a visual chart with elements describing an event’s promise, how it helps stakeholders to get their jobs done, resolving pains and creating gains within a set framework of commitment and expected return. The canvas articulates how the behaviour changes as a result of having participated in the event as well as stating the required levels of satisfaction against expectations. Additionally the canvas outlines the costs and expected revenues in relation to the customer journey (service design) and the instructional design of the event.
The Canvas helps organisations align their activities by illustrating potential trade-offs of their events. Designing an event can be achieved through a 10 step #EventCanvas methodology where the team involved in the event systematically analyses, describes and outlines the inputs for the components in the final canvas prototypes. Event Design and EDC certification is currently being adopted as a practice in leading organisations across the world (United Nations, International Olympic Committee, MPI, Internet Society)
The #EventCanvas was created by Ruud Janssen and Roel Frissen. The #EventCanvas is available free download under a Creative Commons 4.0 license at www.eventmodelgeneration.com
What is EDC?
EDC is an acronym for Event Design Certificate. The first globally recognised event design certificate program, created by Event Model Generation in cooperation with Meeting Professionals International and San Diego State University. This program is designed for senior professionals who either have events in their portfolio or consult clients who have. EDC is an immersive 3 day program on campus in San Diego CA with a six month post program project in order to obtain the EDC certificate. More information on the program can be found on www.certificateineventdesign.com
What is EDC Young Professional?
EDC Young Professional is designed for Universities offering Event Management programs to teach the #EventCanvas methodology and approach to students. We train faculty to be able to deliver the program and we supply them with all the tool and resources necessary. In essence the EDC YP is an international certificate programme for Universities, delivered by faculty based on and continuously improved by methodology and content from #EventCanvas.
Students receive an internationally recognised Event Design Certificate after completing a course and publication of an approved event design case study. Students pay 25 EUR or equivalent in your currency to receive this certificate. Certificates are numbered, signed and issued by Event Model Generation.
EDC YP can become an integral part of a minor offered in your University and faculty will be trained and kept up to date in order to deliver the course. The EDC program or a 1,5 day Train the Faculty Programme is to be completed by the faculty members to be enable them to deliver the content with confidence. A bi-annual update call will refresh faculty knowledge, case studies and workshop materials. Slides, documentation and case studies will be available for faculty. The handbook ‘EVENT DESIGN – creating change that matters’ will become reading material for students in the minor. The trainer receive world class case studies, teaching materials, updates to workshop materials and coaching online periodically. Faculty can be trained at EDC open training programs or through a dedicated in-company Train the Faculty Programme.
What it means for qualified EDC YP practitioners:
- competitive advantage and employability in leading organisations
- connect to a community of EDC Certified Event Designers worldwide; >350 trained #EventCanvas practitioners, 2000 #EventCanvas users in 58 countries worldwide
- successful participants will be granted the Certificate in Event Design Young Professional designation along with 24 Continuing Education clock hours in domain G: Meeting & Event Design as defined by the Convention Industry Council CIC.
What are the costs?
Students: 25 EUR for a personalised EDC Young Professional certificate + mention on website and in EDC YP database
Faculty: 500 EUR per trainer per year for coaching, workshop material updates including the Event Simulator Facilitation Kit + #EventWallpaper and newest case studies.
What is the plan?
The #EventCanvas is a free downloadable template which can be used by anyone under Creative Commons 4.0 License. The #EventCanvas helps aspiring student as well as event professionals the tools to produce more effective events. One of our KPI’s is the number of users and the number of users which are proficient in the use of this canvas. This is why we organise workshops, masterclasses and Event Design Certificate Programmes in countries on every continent.
By bringing the #EventCanvas and the methodology to the next generation in the Universities you can help elevate the profession. The structured process which eventually comes together in a one page Event Design enables the students to change the conversation about events and giving them a 21st century approach to designing events and enabling them to impact society, business, life and our world.
Ruud Janssen, CMM, DES & Roel Frissen, CMM
Interested to make the EDC YP program part of your curriculum?
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